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This web site has the following in the homepage, "Apply Online NI For The UK." Our analyzers noticed that the web page also stated " Apply Online Here For Your Fast Track National Insurance Number Now." The Website also said " If you are new to the UK. And wish to work or study here in the UK. You must have a National Insurance. To do so, which is a unique reference given only to you. All employers and universities in the UK will require. You to have this when you apply so get your NINO as soon as possible, ready for when you need it. Please note, this does not. If you have lost your NINO." The website's header had national insurance number as the most important optimized keyword. It is followed by nino, ni number, and apply national insurance which isn't as highly ranked as national insurance number. The next words national-insurance-number.co.uk uses is apply online ni. apply national insurance number online was included and might not be understood by search parsers.